Madrid, Spain, March 3, 2021 / TRAVELINDEX / Hospitality Innovation Summit 2021 has announced the in-person celebration of the next edition that will take place this March 22nd to 24th in IFEMA – Madrid, Spain as the first big tradeshow that will take place in this country. The most innovative event for hotels and restaurants is leading the way to the in-person events industry come back. HIP2021 is pursuing with this edition a marketplace and a conference where hospitality leaders can meet to discuss new business models and benefit from a help plan to recover the industry, a plan driven by the organization of the event.
Once the epidemiological situation has improved, and after having been reunited with the leading companies in the sector, associations and stakeholders of the Horeca community, the organization has decided to celebrate HIP 2021 to promote the recovery of one of the most affected sectors by the pandemic. “The hospitality industry has struggled every day to continue operating, keeping the jobs or contributing with its taxes. For these reasons, we have prepared an unprecedented edition to recognize the work of these professionals. The new dates in March ensure the celebration of HIP with the maximum guarantees”, says Manel Bueno, director of HIP – Hospitality Innovation Planet.
In addition to all the health measures adopted by HIP organizers, which go far beyond the ones established by the national and international organisations, the conditions of the IFEMA venue also ensure a safe space for all attendees. “The ventilation of the pavilions is renewed five times every hour. Also, we have adopted extensive prevention protocols and the appropriate capacity reductions established by current regulations”, pointed out Eduardo López-Puertas, General Director of IFEMA. “With HIP, Madrid is starting again the fair and congresses season, returning an activity that is very relevant for the recovery of fundamental sectors for our economy such as tourism”, he added.
The event has the support of the Madrid City Council, the Community of Madrid and the Ministry of Industry, Commerce and Tourism. “The sector has gone from wanting to meet to have a real need to meet with clients and colleagues to share their concerns, strategies to exit from this crisis and their vision for the future”, says Manel Bueno.
HIP: The plan to recover hospitality industry
HIP2021 already has more than 9,000 registered professionals from the hospitality industry that do not want to miss this unique event in which to discover strategies and the roadmap for the reactivation of their businesses. Besides, HIP has prepared an unprecedented action to help restart the hospitality business through three initiatives: a package of direct grants and promotions; more than 100 hours of strategic training through the Hospitality 4.0 Congress; and gift vouchers with 300 Euros on purchases.
During three days, HIP will become the event to promote the recovery of the hospitality industry through the latest innovations. More than 300 exhibiting firms will showcase their solutions in food and beverages, machinery, equipment, interior design, furniture, kitchenware, technology, hygiene, packaging and new concepts for any Horeca business (hotel, restaurant, bar and cafeteria, delivery, catering, leisure and social health). Leading firms such as Campofrío, Deloitte, El Tenedor, Fagor, Grosfillex, Heineken, Oms y Viñas, Pascual, Rational, Unilever Food Solutions, Winterhalter, CaixaBank, Danone, Estrella Damm, Gallina Blanca and Makro, among many others, are part of this unprecedented edition of HIP2021.
Success stories, strategies and trends for the new Horeca
HIP will also host the Hospitality 4.0 Congress, the largest global Horeca innovation congress, which will give the keys on how to face the year 2021 and discover new strategies and success stories. Entrepreneurs, hoteliers and restaurateurs will explain how they have managed to reinvent themselves and survive all the difficulties of this last very atypical year.
More than 20 summits with more than 400 experts, including Restaurant Trends, the annual meeting of restaurant chains managers organized by Marcas de Restauración, or Hotel Trends, the annual innovation summit for the hotel sector. More than 100 hours of training with an agenda designed for each professional profile and industry segment.
Speakers such as Ferran Adrià from elBulliFoundation; Raúl González, CEO of Barceló Hotels & Resorts; Simi Wang, Director of Global Sales at Keenon Robotics; Paco Pérez, chef and businessman; Carlos Miró, Managing Director Development Spain & Portugal at Hilton; Jesús Sánchez from the Cenador de Amos; o Bianca Shen, CMO of Restaurant Brands Iberia (Burger King, Popeyes and Tim Hortons), among many others, will present the keys to overcome this difficult situation and demonstrate how the hospitality sector is a resilient industry that can overcome any adversity.
The European recovery funds and the health prevention protocols will be protagonists
In addition, HIP will analyse the different tractor programs that have been designed to take advantage of the NextGenerationEU European Funds in terms of sustainability, energy efficiency and digitization. Among a lot of networking activities to find partners or establish alliances, such as the Leadership Summit, the Horeca New Business Models Awards 2021 or the Digital Gastronomy Startup Forum organized with the Basque Culinary Center.
Temperature measurement in entrances, the obligation to wear a mask during the entire stay in the venue, the control of constant capacity and supervision of keeping a safe distance by the attendees, the recommendation to use the Covid Radar App and the use of contactless technology in accesses, the interaction between visitors and exhibitors, or consultation of the congress program, are some of the health and safety measures adopted to guarantee a safe business environment for all attendees.
HIP – Horeca Professional Expo (22-24 MARCH, 2021 – IFEMA, Madrid) is the most innovative event for hospitality and restoration professionals that brings together the latest solutions, trends and business models every year in Madrid to improve the competitiveness of this industry. HIP also hosts the Hospitality 4.0 where specific agendas for each professional with the latest innovations for each segment of the industry: hotel, restaurant, bar, delivery / take away and traveller services. HIP is a collaborative event of NEBEXT – Next Business Exhibitions and IFEMA – Feria de Madrid.