Bangkok, Thailand, August 29, 2024 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) signed a Memorandum of Understanding (MOU) with the Sanya Tourism Board, marking the beginning of a strategic partnership focused on the sustainable growth of tourism in Sanya and tropical islands across the Asia Pacific region.
The MOU was ratified by Sanya Tourism Board Director General Albert Yip and PATA CEO Noor Ahmad Hamid during the 2024 Tropical Coastal City Tourism Event Media Briefing on August 27, held in conjunction with PATA Travel Mart 2024. This agreement outlines that both parties will work together to strengthen cooperation in culture and tourism, conduct in-depth tourism research in fields such as the development of tropical coastal tourism, international tourism marketing, and sustainable development, increase the attractiveness of tourism agencies, and continuously enhance the international tourism destination influence of Sanya and the broader Hainan region.
“On behalf of the Association, I am pleased to solidify our collaboration with Sanya,” said PATA CEO Noor Ahmad Hamid. “By joining forces, we can work together to elevate tropical islands and coastal destinations as premier travel hubs. PATA is dedicated to helping these destinations around the world uncover their unique strengths and create more meaningful travel experiences that attract international visitors while preserving their rich cultural heritage and protecting their extraordinary natural resources. Sanya as the most representative tropical coastal city in China, has rich tourism resources and unique geographical advantages, is one of the PATA’s important cooperative partner for future development.
As part of the MOU, both parties have committed to jointly organising the Tropical Coastal City Tourism Event in Sanya for three consecutive years from 2024 to 2026, with the aim of expanding Sanya’s influence within the global island tourism industry.
Albert YIP, Director General of the Sanya Tourism Board, stated that in the future, Sanya will deepen its cooperation with the PATA and embark on a new chapter of three-year in-depth collaboration. By announcing the initiative of establishing the Tropical Coastal City Tourism Alliance and regularly organizing the Tropical Coastal City Tourism Event, Sanya aims to create a platform where tropical coastal cities worldwide can share experiences, foster interconnectivity, and jointly promote the rejuvenation and prosperity of the tropical coastal city tourism industry. Meanwhile, Sanya will continue to strengthen its international marketing and promotion efforts, striving to tell the captivating story of Sanya to the global tourists.
The 2024 Tropical Coastal City Tourism Event, will take place at the China Hyatt Regency Sanya Tianli Bay in Sanya, Hainan, China from September 4-5. Under the theme “The Next Wave: Shaping the Future of Tourism Marketing in Tropical Coastal Cities,” the event will delve into key topics such as innovative international tourism marketing strategies, supporting local communities, and paving the way for sustainable development in tropical coastal cities. The event aims to provide a platform for tropical coastal city mayor and tourism professionals to share best practices while further establishing Sanya as a key inbound international tourism destination in China. This event marks a significant milestone in fostering closer cooperation and joint development among tropical coastal cities.
About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research, and innovative events to its member organisations, which include government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as youth members across the world. The PATA network also embraces the grassroots activism of the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 31 local PATA Chapters worldwide, while hundreds of students are members of the 15 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts, and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has an official office in Beijing. Visit www.PATA.org.
About the Sanya Tourism Board
The Sanya Tourism Board (STB) is a statutory institution launched by the Sanya Municipal People’s Government. Fulfilling the mission entrusted by the state to Hainan FTP to boldly experiment and explore, STB aims to comprehensively enhance the competitiveness and reputation of Sanya as an international tourism destination and become an important platform for efficiently serving the construction of an international center for tourism and consumption in Hainan.
The STB makes tourism promotion plans for Sanya, collaborates with tourism-related enterprises for joint marketing, and carries out such functions as MICE industry development, overseas route development, large-scale activity planning, and business development centered around the six major elements of tourism, such as food, accommodation, transportation, sightseeing, shopping, and entertainment, thus ensuring both city brand promotion and the boost of tourism consumption.